If you are not ready to jump fully in to High Definition, you can
migrate there at your own pace with real-world, careful planning.
Rushing in without a plan could be a formula for disaster.
Let there be no doubt: High Definition is here and it is here to stay!

However, the way you phase in this technology is very important.
Veteran and expert video engineer Nigel Redman will help you
ask and answer a variety of questions you might need to consider,
including exactly which HD technology makes the most sense
for YOU. How much of a concern are the associated costs.
Are there means to integrate your current equipment into the
world of HD?  Is there a hybrid system that could work?

How do we make sense of all those terms, like
HD-SDI, HD and SDI SD ? What is the difference between
a $40K camera and a $4K camera when they both
claim HD performance? Then, in case you are not quite ready
to jump in completely, let Nigel help you determine what
a realistic budget would be for your HD Migration.

At this point, we’ve all heard that networking with other event
professionals is a great method of creating new business opportunities.
Jeannie Savage, owner of About the Details in Southern California ,
is glad to see so many videographers marketing their services
to her and her event planning team. But why is Jeannie so
stunned at the material that shows up at her door?

Jeannie Savage and The 4EVER Group’s Director of Education
Tim Ryan will engage in an enlightening and informative conversation.
They’ll discuss issues ranging from what material a videographer
should or shouldn’t send a planner (or any other vendor) to what
services planners view as most important to the look of your
materials to what should be included with the package.
First impressions are everything, Jeannie says!

What content does this successful event planner think is most
needed on a videographer’s website? Exactly what is it
about videographers that can make planners crazy?
Listen and learn, then make contact with your favorite event planners.

People are happy to pay to learn a new skill, explore a hobby or
enhance their professional knowledge. Video is a practical, cost-effective
medium to deliver this information, and the Internet allows even a
small producer to make a big impression by marketing on a worldwide basis.
Recent (and profitable) examples include the Big Trucks Video and Baby Einstein.

We all meet interesting people with special knowledge or talents.
A key is to recognize when they have information that others would gladly
pay for, if only it were readily available. Rick Smith, of Panorama Studios
in Cambria CA , has spoken with many videographers who have
exactly that experience. Even though you may know how to
produce an informational or how-to video, what stops you from selling it?
Is it your lack of knowledge about marketing and selling it?
No matter how good the video, if you can’t sell it, you won’t make any money.

You have the production skills, so let Rick show you how to
select profitable special interest video topics, conduct market research,
build and host effective and inexpensive ecommerce sites, incorporate
print ads and publicity, find distributors, and conduct business in
such a way that the video product makes money, over and over again.
Bring a consistent stream of income for years with Special Interest Videos!

With constant changes in the corporate world today,
fewer and fewer Americans work as employees. In fact,
entire companies are built as support to other companies.
Expert and veteran videographer Jay Stein has put together
a very successful business as a Freelance Videographer.
Jay services the needs of other video companies, whether
it is covering a shoot or editing a project. Jay makes himself
available and his services are in steady demand.

Jay will show both the freelancer and the studio owner how to
maximize the experience.  As an independent videographer, you learn
how to determine your value and earning potential, and studio owners
will discover Jay’s risk/reward formula. Learn what equipment you
MUST have as a freelancer and what equipment will put you in
even greater demand. This simply comes from determining the current
needs of the studios in your region. Learn Jay’s simple marketing plan
or keeping the calendar full, but only where and when you
want it full. You’ll also see Jay’s fabulous system
for maintaining a complete database of
requirements for each of the studios he works for.

Seat Backs & Tray Tables Up!
Video LANDING Pages
Internet Video Marketing

Mike Stewart
InternetVideoGuy.com, Atlanta GA

As a video professional you can create one or two minute video clips
with your eyes closed.  Mike Stewart , the “Internet Video Guy” will show
you how every professional videographer can create residual income by
producing website video productions for local businesses. Learn his
web advertising management system and use your productions
as “video landing pages” for any local business in your area.

The internet is cheaper than print, radio and TV advertising; learn which
businesses need these services and how to create and place
YOUR video clips on their website, quickly and easily. Learn what
types of clips work best and why they work best.

Let Mike teach you about keyword research and local pay-per-click
opportunities that get results. You will learn what to say to a business
owner to make him beg you not to work for his/her competition; you can
even get them to pay you to keep it a secret. Mike will reveal
several case studies showcasing what to do and how easy you can
get started.  The minute you get home you can start selling your skills
and services to the businesses that need video landing pages.