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CONFERENCE SEMINARS
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Thursday, 9:20am - 10:20am
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ATTENTION! Avoid the obstacles and hit the deck running, with a demo that's on target and highly effective. You'll get to the core of what makes a great demo! Shots you MUST have, editing techniques specific for demos, and delivery that gets RESULTS. Quit marching in circles and get ready to succeed!
In this highly informative and entertaining presentation, awarding winning videographer and former military broadcaster LaDonna Moore will show you the strategy for building the ultimate demo. Like a good drill instructor, LaDonna will whip your demo into shave for maximum effectiveness!
- Initiation: This is a personal assessment of your goals and motivation. An attitude adjustment is needed!
- Target Acquisition: Who is your target audience? We will define 'who' needs to see your demo, and why.
- Sound Off: You have something to say? Here's how to create the appropriate message using sound bites and voice over.
- Inspection: These are the shots you need to get your message across, and create the best impression.
- Divide and Conquer: Effective editing techniques that pull all the elements together and win more clients!
- Reveille: It's time to announce your talents to the world! We'll discuss how to deliver the demo for the biggest impact.
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Thursday, 10:40am - 12:40pm
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Multi-award winning videographers Steve and Laura Moses share their accumulated knowledge in this in-depth examination of the techniques that have made them profitable, in-demand video producers.
The Moses team will teach the simple yet essential methods necessary to create a viable, profitable business. You’ll appreciate the importance of the three “I’s”: Image, Integrity, and Impact, and how they can make or break a business. Learn how to create a constant stream of referrals from the other professionals within your “vendor-sphere. You’ll get to view some of Vantage Point’s outstanding and creative productions, and understand what made them so gripping. Steve and Laura will help you will acquire filming and editing knowledge that will keep your productions compelling and vital!
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| Tuesday, 10:40am - 11:40am |
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Dare to Stream !
Everything You Wanted to Know about Compression, Transcoding, and Codecs
Jan Ozer
Doceo, Inc., Galax VA
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While DVD remains the number-one distribution medium for event video, streaming media and other forms of electronic delivery are becoming more and more common, and not just for showing demos! Videographers are discovering and using supplementary delivery media for their productions as well as their demos, whether it’s wowing their clients with final product on a Video iPod, or serializing their concept videos on private websites for their clients’ friends and families before the big day.
Though compression plays a behind-the-scenes role in most audio/video productions, a thorough knowledge of how compression works will improve the quality of your productions and streamline your workflow. The codec landscape is changing all the time. Every time we look at the latest codec iterations, we get different results; first WMV is on top, then QuickTime—next time, will Flash will come out on top? Or MPEG-4? It’s a constant change!
There’s a lot to keep up with, and most videographers at best have only a slight understanding of what the codecs are, how they differ, and what will work best for them. EventDV’s own “Professor Compressor” Jan Ozer will help you understand transcoding and batch encoding for streaming, as well as the many different codecs and how and when to use them.
Jan will describe how various compression schemes work and where each fits into the typical production workflow, from acquisition to DVD, from streaming demos to iPods, PSPs, and even mobile phones. As the use of streaming media becomes more common in event video, it becomes even more vital to have a solid understanding of compression in its many facets.
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You Got Photos in My Video; You Got Video in My Photos!
Artfully Editing Photo and Video Together; The DVD Slideshow!
Jonathan Rubin
Studio Nine, Philadelphia PA
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The lines between photography and video are blurring. Learn how to artfully edit together digital photographs and digital video. Photographer Jonathan Rubin will show you how he creatively combines his still images, audio bites and digital video to create a fresh and unique multimedia presentation that he calls The DVD Slideshow.
You will learn how to create and market this unique slideshow, which is a multimedia DVD presentation that combines digital photographs, digital video, audio clips, music, and scanned images. You’ll learn why the audio selections and quality are of utmost importance. After grasping this outstanding new concept, you’ll be ready to market this product to clients who want something more than traditional photography and videography. Jonathan will teach you how to understand and apply his rules of mixing stills with digital video. You’ll view samples of the DVD Slideshow, along with his actual Final Cut Pro timelines. Come and learn about one of this year’s truly new products.
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| Thursday, 9:20am - 10:20am |
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Now that the Bride loves you and loves your work, it is time to up-sell her to the “Wedding Weekend”. EventDV columnist and veteran videographer Hal Slifer introduces you to five new ways to grow your bottom line.
Hal will teach you the video add-ons that every Bride wants for her Wedding and for her “Wedding Weekend”. The Bride will say Yes-Yes-Yes to her Video Invitation, Rehearsal History, Same Day Edits (the Wedding at the Wedding), and her Sunday Brunch DVD’s.
Hal explains to you how you are not merely videotaping a wedding but producing a weekend of history for two sets of families. It is time to move your business to the top of your market! Hal will provide the directions for you to sell, produce and market your talents to the bride, her family, the catering director, and to the many other people that need to know about you. Applying the lessons of this exciting presentation can quickly double your bottom line!
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| Wednesday, 10:30am - 12:30pm |
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The video history of someone’s life, commonly known as a video biography, is exciting, fun, and extremely profitable to produce. Highly sought-after video historian and EventDV’s “Making History” columnist Hal Slifer will share his creative and effective concepts in producing biography videos.
These biography videos are often shown at weddings, bar/bat mitzvahs and other family events, exposing your production to hundreds of potential clients. Learn how to best showcase photographs, home movies and interviews in the productions, as well as how to sell the intrinsic value, for even greater profitability. For Same Day Edits, you’ll discover elements Hal uses to make a great “Wedding at the Wedding” production, including interviews, photographs, and home movies.
You’ll also discover the right way to write a script for the production. Learn the proper use of humor when producing great biographies and family histories, and you’ll find out the secret of the three “P”s of getting paid what the job is worth – Product, Personality, and Profit! While combining humor, same day edits, and family historical content, Hal will discuss his projects shown during a family event that often command upwards of $5,000 to $10,000 per assignment.
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| Thursday, 1:40pm - 2:40pm |
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Close Your Eyes and Open Your Mind!
How to Produce and Earn The High-End Weddings
Joshua Smith
Cinematic Bride, Monroe LA
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How many years were you in business before you charged $150 for wedding coverage? First year? How about $10,000 for wedding coverage? Has that happened yet? At the tender age of 20, Joshua Smith is routinely hired for destination wedding videos for $5000 and more, and he has indeed booked that $10,000 package.
From his humble beginnings shooting church services, a family friend’s wedding and getting that first $150 paying gig at only 14-years old, Joshua Smith has created extremely successful marketing and networking programs that help him book high-end, high class weddings on a regular basis. Josh will show you how he selects the right bridal fairs and wedding magazines, as well as how he creates the overall look and design of his website.
You’ll also learn how to network with wedding planners and other important industry vendors. Josh will reveal how he reaches the upper-class clients, how to present to the upper-class, how to look upper-class and how to become an upper-class videographer. Find out how Josh gets (and keeps!) his creative juices flowing, as he is inspired by various media, from music to TV and movies.
Josh will teach you to close your eyes and open your mind to the plentiful creative inspirations. Discover how understanding fundamental photographic principles like composition, angles, color and lighting can dynamically improve your shooting techniques. See how photography and video can become one in the editing process.
Finally, you’ll learn to keep your editing process simple yet maintain a big dramatic look.
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| Tuesday, 8:00am - 9:00am |
If You Build It, They Will Come!
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If you build a great production, the customers will just come. Right? Don’t put the “cart before the horse”, build a great production and then learn how to effectively market and sell that product.
80% of new businesses fail in the first year! And rarely is it because their product was bad, often it is the need of proper training, a complete lack of exposure or just plain poor business skills.
Julian St. Pierre, the business side of Studio Vieux Carre, will explain where and how to successfully learn to create that excellent product, how to get the exposure and how to gain those business skills. Whether from workshops, conventions, local associations and online forums, Julian will explain how to effectively get the training needed to assure that you are not part of the 80%.
Once you have that great product, image is EVERYTHING! Your website is one of the first elements your image that customers see. Julian will show you how to make sure your image is properly represented on your website. Discover ways to keep it simple, but elegant, informative and functional.
You’ll also learn several methods to properly price your product in your market.
Learn which methods of advertising will or will not work for you, from flyers, mass mailings, newspaper ads, yellow pages, bridal magazines and bridal shows to the various internet programs – including PPCs (Pay Per Click), Julian will explore them all.
Julian will describe Studio Vieux Carre’s very profitable system for creating ongoing referrals from both other wedding professionals and brides.
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| Schedule Subject to Change without notice. |
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